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You have no doubt noticed that there is something out there called Pokemon GO. The game launched on July 6 this year and here’s how the stats breakdown now: 4.3 million (iOS) + 5.25 million (Android) = 9.55 million total daily U.S. users for Pokémon GO. Anyway, here’s why we think are the most useful marketing formulas utilized […]
The post Cool Marketing Lessons We Can Learn From Pokemon GO appeared first on BridTV - Online Video Platform.
The Zenith’s Online Video Forecasts 2016 published a report according to which mobile devices are going to become the main platform for viewing online video. The projections are that consumers will be spending an average of 19.7 minutes a day viewing videos online via their smartphones and tablets, and 16 minutes on fixed devices (which denotes desktop computers and smart […]
The post Mobile Becoming the Main Platform for Online Video appeared first on BridTV - Online Video Platform.
Jay Greene / Wall Street Journal:Oracle to Buy Cloud-Software Provider NetSuite for $9.3 Billion  —  Larry Ellison is largest holder of NetSuite, which is led by an ex-Oracle executive  —  Oracle Corp. agreed to buy NetSuite Inc. for $9.3 billion, among the largest acquisitions in its history, bolstering …
AdExchanger |Scaling high-impact units on mobile is difficult due to different screen sizes, operating systems and browsers. Also, while purveyors of high-impact units claim better engagement and viewability, publishers don’t always want to support them, and advertisers don’t always feel the urge to buy them. “To tell a publisher they have to change the structure of... Continue reading »The post Can High Impact Units Catch On? Primia Digital And Simple Magic Create A Video Marketplace To Find Out appeared first on AdExchanger.
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